Zipcar

Cambridge, MA, USA

Copywriter

Copywriter
Location: Cambridge, MA Zipcar is the world's leading car sharing service with thousands of vehicles in urban areas and college campuses throughout North America as well as in London, England. As a leader in urban transportation, Zipcar offers self-service vehicles by the hour or day to savvy city residents and businesses looking for an alternative to the high costs and hassles of owning a car in the city. For more information, visit www.zipcar.com.

Summary
This position will report to the creative services manager and joins our illustrious in-house agency team ranks. If you can turn a phrase and have solid experience producing copy for lifestyle brands like Zipcar, we’d like a word with you.

Job Responsibilities
Responsibilities include but are not limited to the following:

• Act as one of the brand stewards on Zipcar's in-house agency team, educating new and existing markets wherever possible, adhering to new brand architecture and enforcing brand guidelines at every turn (with support of supervisor.)
• Work with thirteen regional markets on the copy and development of Zipcar’s monthly newsletter; Responsible for all copy plus deployment each month using necessary tools (knowledge of HTML is a plus.) Work to increase open and click-thru rates by leveraging a test and learn approach.
• Collaborate with marketing team on programs to increase membership, utilization, driving revenue and member life.
• Develop copy and concepts (in conjunction w/ the design team) across multiple media (online and print advertising, etc.) Wherever possible, develop concepts that can be leveraged across multiple (preferably all) markets.
• Develop concepts and copy (in conjunction w/ the design team) for Zipcar’s university program.
• Work w/ international teams to gain understanding of their specialized needs; ensure Zipcar materials resonate w/ their audiences.
• Work w/ graphic design team on development of all branded materials (collateral, direct mail, postcards, etc.)
• Create copy for dedicated emails on special product and member initiatives.
• Work w/ cross-functional team on Zipcar’s viral and social networking programs.

Qualifications
The successful candidate must have the following experience, skills, and education:

• Bachelor’s degree plus 3-4 years of copywriting experience for integrated consumer marketing campaigns. Prior agency experience is required, experience with lifestyle brands is preferred.
• Potential candidates will have a proven track record of developing effective marketing communications that yield strong results.  
• This position also requires solid relationship management, proven project management competencies and superior written and verbal communication skills (plus excellent proofreading abilities.)

As a member of the Zipcar Team you will receive:

• Competitive Compensation
• Superior Benefits Package
• Free Membership
• Discounts on services, products and much more

Please send your resume in Word format along with a cover letter and salary history / requirements in email format to bburns@zipcar.com.

While we appreciate every applicant's interest, only those under consideration will be contacted.